Samsung Smart Plaza: Leveraging technology and aesthetics to create a seamless Store Experience

Abstract

Samsung along with its Prime Partner ABM is gripping a strong foothold in the consumer market of Bengaluru with Samsung brand retail stores called Samsung Smart Plaza.  It is launched in more than nine locations in Bengaluru where consumers can buy a range of exclusive Samsung products. The case takes through how Samsung has forged stronger and created enduring bonds with millions of consumers with its unlimited choice of products, unique value propositions, enhanced quality, and unparalleled shopping experience across all its stores. Further, it envisages the brief history, strategies, and IT tools used to substantiate how innovation and elegance unite to create a store experience. Regardless of the positive side, challenges faced by the company are also highlighted for the marketers to think and strategize to withstand in the competitive environment.