Acceptability of Made in Nigeria Packaged Food Products

Abstract

This study examined consumer’s acceptability of Nigeria packaged food products in Delta State. Five research questions and four null hypotheses guided the study. The study adopted the survey method and an Ex-post Facto Research Design. The population of the study comprised all consumers above the age of 15 years who reside in Delta State. The researchers randomly sampled 384 individuals. The researchers used questionnaire to collect data in this study. The face and content validities of the questionnaire were determined by experts. Cronbach alpha reliability index was used to determine the internal consistency of the items in the instrument. Mean, standard deviation and Pearson’s correlation coefficient of determination were used to answer the research questions. Independent samples t-test and Pearson’s product correlation coefficient were used to test hypotheses 2-4 at .05 level of significance. The findings revealed that the extent to which Nigeria packaged food products are acceptable to consumers is high; that attitude, location and educational level can influence consumers’ acceptance of such packaged food products; The finding also revealed that gender can barely influence consumers’ acceptance of Nigeria packaged food products in Delta State. Based on these findings, the following recommendations were made: that producers should continuously innovate and expand the range of Nigeria packaged food products to meet diverse consumer preferences and capture a larger market share.