The Role of Sustainable Marketing in Enhancing Brand Loyalty Among Eco-Conscious Consumers

Abstract

The study explores the relationship between sustainable marketing practices and brand loyalty among eco-conscious consumers. As environmental awareness increases, consumers are seeking brands that align with their values. Through primary data collection, the research examines how sustainable marketing efforts influence consumer trust, loyalty, and purchase intentions. Findings suggest that companies focusing on sustainability can build stronger connections with their eco-conscious customer base, resulting in increased brand loyalty.