A Study on Impact of Coronavirus (Covid-19) on Consumer Behavior with Special Reference to Udaipur City


  • Nisha Sharma


In order to consider the present research, impact of global pandemic on consumer behavior in India is analyzed with a major focus on Udaipur Zone. Numerous journals were checked from diverse disciplines and a content analysis was carried out. Understanding the behavior of buyers is a priority for various firms. Companies may use this research paper to develop ideas regarding the way to target consumers in the time of global pandemic. This information will support academicians and practitioners in adapting to the current change in the behavior of shoppers. The literature survey demonstrated that not much academic content has been published on this topic. Aim of this research paper is to determine the impact of COVID-19 on consumer behavior in India. To prepare this paper, 30 respondents have been selected to whom 10 questions has been asked.